Marketing strategies are intended to minimize the risk of falling prices for a particular crop, but so many times producers increase their exposure and are not better positioned in the market. Marketing Strategists have formed their business around “predicting” where the market will peak or bottom out in hopes of selling high. We view those strategies about the same as a weatherman because the markets are just about that predictable. At Alliance, our marketing strategy is based on locking in profit and minimizing risk, while leveraging those decisions against our crop insurance policy. This approach truly “guarantees” your ag business a minimal amount of revenue to be realized, no matter what the weather or the board of trade does during the course of the year.